Explore messaging for eligible firearms, cigar/tobacco, and alcohol businesses on Blocx Scale, with a dedicated compliance contact and carrier review.
Scale supports eligible firearms, cigar/tobacco, and alcohol use cases with a dedicated compliance contact. Start with a call so we can review your business, message content, intended channel, and recipients before you send. Starter does not support SHAFT or other restricted verticals.
Review a real communications use case with a dedicated compliance contact before building the integration.
Resolve eligibility before writing the integration
A plan upgrade is not carrier approval
Buying access to a platform does not override restrictions on the business, the content, the recipient, or the channel.
One category label hides different requirements
Firearms, cigars/tobacco, and alcohol are not interchangeable. A service notice and a promotion can also face different rules.
An integration can be built before eligibility is clear
Reviewing the actual use case early helps your team avoid designing around a channel or message that cannot be approved.
Three industries. Specific reviewed communications.
Follow each stage from the event in your system to the message your customer receives and the next action in your product.
Review firearms-business service communication
Bring a specific, lawful account-service use case for review. An account-service notice must not advertise a weapon; sending firearms-related traffic requires approval for the use case and channel.
Your event
Approved account-service update
Channel
Email
There is an update for your account. Sign in directly to the business's website to review the details and contact options.
Next step: Review the account update, only after the use case and channel are approved.
Review cigar and tobacco account notices
Discuss the intended audience, location, content, and channel before implementing communications for a cigar or tobacco business.
Your event
Approved account-information change
Channel
Email
Your account information has changed. Sign in directly to review the update or use the business's usual support channel.
Next step: Review the account change through the approved customer experience.
Review alcohol-business service updates
Describe the operational event and the applicable age and jurisdiction controls. Review does not imply that every type of alcohol promotion or channel is permitted.
Your event
Approved service-information update
Channel
Email
There is an update to the service information in your account. Sign in directly to review the latest details.
Next step: Review the service update after eligibility and channel review.
From use-case review to permitted traffic
Bring the business and the actual message
Discuss the business category, locations, intended recipients, channels, and representative content with Sales and the compliance contact.
Resolve eligibility before integrating
Review applicable licensing, age and jurisdiction rules, consent, and channel restrictions. Carrier decisions remain outside a plan's promise.
Implement only the reviewed communication
Connect the approved event and content through the documented interface. Revisit material changes in audience, channel, or message purpose.
Plan access is not carrier approval
Scale, not Starter
Eligible restricted-vertical use cases require Scale or Volume. Scale includes a dedicated compliance contact; Starter does not support SHAFT or other restricted verticals.
No blanket SHAFT acceptance
The approved industry examples here are firearms, cigars/tobacco, and alcohol. Other categories or traffic require separate confirmation.
No approval-time promise for SHAFT
Carrier approval is not guaranteed. SHAFT companies are excluded from the 48-hour 10DLC approval guarantee.
Integration requirements
Your business is responsible for applicable licensing, age and jurisdiction restrictions, consent, and opt-out requirements. Carrier and channel policies can prohibit traffic even on Scale. Approval is not guaranteed. SHAFT companies are excluded from the 48-hour 10DLC approval guarantee. This page covers firearms, cigars/tobacco, and alcohol, not blanket acceptance of every SHAFT category.
Eligible firearms, cigar/tobacco, and alcohol businesses on Scale, subject to the actual use case and channel review. The SHAFT label is not blanket acceptance of every category or every type of traffic.
Can I use Starter for a restricted business?
No. Starter does not support SHAFT or other restricted verticals. Discuss an eligible use case on Scale, or Volume where appropriate, before sending.
Does Scale guarantee that a carrier will approve the traffic?
No. Scale includes a dedicated compliance contact for restricted-vertical review, but channel and carrier policies can prohibit traffic even on that plan. Carriers make the final approval decision.
Does the 48-hour 10DLC approval guarantee apply?
No. SHAFT companies are excluded from that guarantee. Do not plan a launch around an assumed approval deadline.
Does Blocx take over our age, licensing, or consent obligations?
No. Your business remains responsible for applicable licensing, age and jurisdiction restrictions, consent, and opt-outs. These examples do not represent a built-in age-verification service or permission to bypass channel policies.
Review the use case before you build around it.
Tell Sales which business category, audience, message purpose, and channels you have in mind. Start with eligibility, not an assumption that an API key permits the traffic.
Blocx is the programmable messaging product from OtterBlocx, LLC, headquartered in Cheyenne, Wyoming, United States.
Channels
Live today: SMS, MMS, RCS, Email, Telegram.
Blocx also offers separate Voice services: VoIP, voicemail, call routing, 2FA via AI caller, and a voice dialer. These are not channels on the messaging or Verify API.
Plans
Starter — self-serve, 14-day free trial, then $49/month credited toward usage. SMS $0.0079/segment, email $0.001/email (1 sending domain), 1 API key. No MMS, RCS, Telegram, SHAFT or restricted verticals. Trial includes dashboard and sandbox access; sends only to your own verified number, with a trial prefix and no 10DLC registration. Add a card to start the paid plan and message customers; on day 14 without a card, the account locks.
Scale — $1,000/month minimum platform spend (starts on day 31; no minimum for the first 30 days), on an annual contract. Every channel and route type at the published rate card — all rates listed on this site are Scale rates. Signup starts with a call. Required tier for SHAFT and other restricted verticals.
Volume — custom volume-based pricing negotiated on your traffic profile. Contact sales.
Published rate card (+ carrier passthrough on SMS/MMS)
SMS: 10DLC $0.0045, toll-free $0.0055, short code $0.007.
MMS: 10DLC $0.0135, toll-free $0.016, short code $0.018.